Thursday, 24 March 2011

Biome Lifestyle - ethical homeware

In the last few weeks I have re-discovered Biome Lifestyle, the ethical homeware etailer.

I have been working in the ethical and sustainable industry for a mere few months since graduating, and it has become increasingly clear to me that many ‘ethical’ websites - let alone specifically for homeware products - are just so terribly... Nineties.
Recently, a particularly fabulous couple of my acquaintance have moved in together. As my mother’s daughter, it has taken a will of iron to absolutely and resolutely restrain myself from diving in and demanding to co-ordinate the entire interior decor.

I have decreed that my limit to the overbearing help I should like to offer this couple shall be a house-warming gift/parcel. (Parcels, you understand, have more scope for a number of goodies). 
I wanted something for this wonderful couple that was incredibly stylish, individual and affordable - I am mostly broke. My work and inherent lifestyle choices happily imposes a need to fulfil the ethical purchasing criteria. I also wanted the online browsing & purchasing experience to be inspiring, stress-free and, for god’s sake, fun.

Etailer Biome Lifestyle hits all the right buttons. Refreshingly design-led, this selling platform is easy to browse and stylishly laid out with a gorgeously well-chosen collection of products - labelled according to their ethical credentials. 

I’m particularly taken with a few pieces (pictured throughout). I've definitely found my first-point-of-call for all future gift ideas.

The price points are slightly higher than some homeware etailers and bricks-and-mortar retailers (I’m thinking ikea, naturally), but founder Alexandra Bishop’s vision and creative direction has put them in direct competition with the likes of John Lewis and ilva (before their UK arm went into administration - to my mother’s grief).

Speaking to Alexandra, she tells me her priority was to bridge the overwhelming divide between style-led and ethical e-stores. An admirable ambition, and one she has certainly achieved. Which leaves me with one thought: ethical etailers, it’s time to step up your game.

For more information about Biome Lifestyle, visit them at:
Or follow them on Twitter: @biomelifestyle 

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